At London Fashion Week in February, the Steele duo, in partnership with Indonesian designer Dian Pelangi[6] (through an initiative with the British Council and LCF), redesigned the hijab, creating pieces that were sensual, high-end, and eclectic. The resulting collection was such a hit that its hijabs landed on the cover of Fashion Utopias[7], a magazine distributed throughout the city for the event. And while so many of the articles on display in London were both otherworldly and eye-catching — think high-heeled shoes with platforms made of pencils from Austria and embroidered Ukrainian dresses — these designs went one step further, attempting to turn conventional wisdom on its head and, in a way, question the limitations of this religious and political symbol of modesty.
[1][2][3][4][5]Photo: Courtesy of Odette Steele.
"The concept behind the collection was inspired by the coming together of the three of us designers," Steele tells Refinery29. "I am Zambian, Dian is Indonesian, and Nelly is British. Titled COIDENTITY[10], we were motivated to focus on the cultural diversities that we individually identify with and to bring them together in order to create a collection that is relatable to every woman in the world. With these cultural, racial, and religious differences, I believe that the result is representative of all three of us — it is beautiful and inclusive of all women."
Rose added: "With the concept of this collection, we set out to make the garments relatable to all women. By combining our individual experiences, upbringing, cultures, diversities, and design styles it will, we hope, become identifiable to all or many women around the world."
[8][9]Months after their London showing (and rave reviews regarding their progressive vision), Steele and Rose are working to build upon these colorful pieces with an ongoing modest-wear line that includes hijabs for everyone. And given the current fashion climate (with companies like Dolce & Gabbana, H&M, and Uniqlo all catering[11] to Muslim consumers), the timing couldn't be better. But with continued debate over the hijab (why it's worn[12], should it be allowed in Western countries[13], and whether it actually helps or hurts oppression[14] when non-Muslims wear one), it may take more than one progressive clothing line to destigmatize the item and make it feel more universal. With this collection and political movements like France's Hijab Day[15], it's no secret this evolution's momentum has already taken off.
References
- ^ London College of Fashion (www.arts.ac.uk)
^ Nelly Rose (www.nelly-rose.com) - ^ Odette Steele (www.odettesteele.co.uk)
- ^ controversy (nationalgeographic.org)
- ^ who choose to wear one (making%20an%20argument%20that%20it%20is%20a%20modern,%20fashion-forward%20accessory)
- ^ Dian Pelangi (dianpelangi.com)
- ^ Fashion Utopias (www.aestheticamagazine.com)
- ^ Jakarta Fashion Week (www.jakartafashionwe ek.co.id)
- ^ as Steele said (www.odettesteele.co.uk)
- ^ COIDENTITY (coidentitycollection.wordpress.com)
- ^ all catering (www.refinery29.com)
- ^ why it's worn (www.telegraph.co.uk)
- ^ should it be allowed in Western countries (www.bbc.com)
- ^ whether it actually helps or hurts oppression (www.nytimes.com)
- ^ Hijab Day (www.thedailybeast.com)
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