Malaysian singer Yuna, center, is pictured modeling Uniqlo's hijab fashion line designed by Hana Tajima. (Uniqlo)
Uniqlo, the Japanese retailer[3], has teamed up with British designer Hana Tajima to create a new line of modest fashion - including hijabs and tunics - for its UK stores for the first time.
It is the second time Uniqlo has collaborated with Tajima, but the first time the designs will be available in British stores. Its launch date coincides with the opening of a new location on 311 Oxford Street.
"Our second collaboration with Hana this spring/summer season will introduce essential pieces that reflect her style for modest fashion[4] while combining our LifeWear concept in which is to focus on enhancing the wearer's lifestyle," a Uniqlo spokesperson said.
The collection ranges from hijab headscarves, loose-fitting trousers, tunics, and floor-length dresses, specializing in light, breezy fabrics to make modest fashion more comfortable in hot climates.
"We wanted to create a collection for women who appreciate modesty as a lifestyle, as well as a broader international audience. It is relaxed, and can be mixed and matched to enhance style," Hana Tajima said last year at the launch of her first collection with Uniqlo.
Uniqlo joins a growing industry of Islamic fashion catering to modest wear. Last year Muslims spent $266 billion globally on clothing and shoes. Other retailers including Dolce & Gabbana[5], Zara, and Mango have all launched special hijab collections, while H&M debuted its first hijab-wearing model in 2015.
References
- ^ H&M (www.albawaba.com)
- ^ Zara (www.albawaba.com)
- ^ Uniqlo, the Japanese retailer (www.independe nt.co.uk)
- ^ style for modest fashion (www.albawaba.com)
- ^ etailers including Dolce & Gabbana (www.albawaba.com)
